A blog I came across is a compilation of highly clever minimal logo designs. The logos show a concept or an object through figure-ground principle(foreground – background) or symbolic representation of an object. Example: the picture of “Ross Poultry” has a chicken carved in white space inside “O” which looks a very well crafted creative piece. The other interesting design is “Horror Films” logo where single figure represents multiple things; the circle with three dots in it is a film roll as well as “Oh My God” expression. The logo of “Upside down productions” uses placement of serifs to cheat our brain to think like it is upside down. It is a good example showing how our brain associates things and how we look at object as a whole than looking at each part individually.
The learning from this set of great design is a lot can be done with letters and squeezing in an object in between to make a great looking still simple logos. In logo design simplicity matters a lot and it should be clear enough to be comprehended at a glance. In these examples seamless blend of text with object to showcase a concept is a good technique to observe and learn. After seeing these designs I have more respect for background than before 🙂
Source:
hcc710ganesh.wordpress.com 
Yup, I’ve seen this one before or some of these in a different post. It’s like they’re trying to spell out the logotype and play on the words using negatives spaces. Sweet!